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10 things your Professional Speaker should do

Home Red Dragon Events Newsletters & Resources  

19 Sep 10

Hiring a professional speaker can be expensive, however if you do your research beforehand it could prove to be a great investment for your event. Here we look at the attitudes and actions which professional speakers should exhibit.

1 - Tailor the speech to your audience. There's no excuse for delivering the same presentation every time, regardless of who is listening. Every audience is different, so every speech needs to be tailored to meet their needs too.

2 - Never complain A professional never criticises the technology, the acoustics or the organisation of the event. They simply do the best job they can under the circumstances.

3 - Start and finish on time. As a mark of respect to the audience, the organisers and the other speakers, timekeeping is paramount. It is never appropriate to appeal to the audience to try to get more time (this is not a rock concert after all!). The next speaker will suffer as a result.

4 - Keep the organiser informed. It is not good enough simply to turn up on the day, an hour or so before your speech. They should make contact a day or two before the event, and on their way there on the day. You will feel much more comfortable if they do.

5 - Match the talk to the description. Make sure that what they prepare matches what has been promised, and written-up in the event literature. One of the main causes of disappointment is that the audience expected something different from what was delivered.

 

6 - Make an early start. Make arrangements for them to get into the room long before the sessions start to do a full technical rehearsal. This will give them ample time to check the audio, go through their moves on stage, run through any slides, and check the handover between speakers. If possible, ask the conference chair to be there too for a few minutes to check arrangements.

7 - Be in the room as the audience arrives. This will provide the opportunity for some conversation with them, which will make an early connection, and help to relax both you and them. They should never rehearse their presentation while audience members are present.

8 - Don't promote products. Unless you have made an arrangement with them, they should not promote their products from the stage. Even if it is agreed, make sure it is a minor part of their speech, and clearly separate from the main body of the presentation.

9 - Tell them how not why. The audience has come to learn something that they can take away and use. Although they may be interested in the reasons, what they really want to know is how to make things different.

10 - Have fun.. There's nothing worse than a presenter who looks like they are sucking a lemon. If they have fun, so will your audience, and they will be open-minded and relaxed, so they will learn much more.

 

Source: This information was initially written by Alan Stevens, and originally appeared in "The MediaCoach", his free weekly ezine, available at www.mediacoach.co.uk. Alan Stevens is an expert in dealing with the Media.

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