In these challenging times, cutting back on marketing and customer relationships can have serious consequences.
Golf is considered one of the most important tools in Corporate Entertaining and any organisation should view its Corporate Golf Day as a wonderful opportunity to spend quality time with their guests. After all, Where else can you have an informal 4-5 hour meeting with your client or prospects?
Here are our 6 Top Tips for Hosting a Successful Corporate Golf Day:
1 – Planning – Start early – the earlier you start, the better your chances of securing your preferred venue on your chosen date. Popular golf courses get booked up early and companies often host their golf day on the same day each year. It is never too early to start thinking about your next golf day.
2 – Choosing a venue – It is unlikely that all your key guests will be competent golfers. It is important to strike a balance between a prestigious golf course that golfers will find hard to refuse, with a golf course that gives all players an equal chance of enjoying their day.
3 – Who are you inviting? Once you have made the decision to invest in hosting a golf day, you want to make sure that your key clients and prospects can actually attend. Make sure that the invite is specific to them or key decision makers and not just anybody within the organisation. If they are not able to attend, it could be the perfect opportunity to invite them out another day for a more private day;
4 – When to host your golf day? Do your research first and try to avoid clashing with key industry events, school holidays or even major sporting occasions. When and where do your competitors hold their golf day?
5 – Non-golfers – Some of your key clients might not be golfers, however there are plenty of options available to include them in such a day. Consider organising a golf clinic, spa treatments or outdoor activities to encourage their attendance.
6 – WOW! Factor! What impact will the presence of a European Tour Golf Professional or a Trick Show specialist at your golf day have on your guests. We can arrange for European Tour Professional Sion Bebb to help with coaching and analysis during your day. Likewise, the highly entertaining Jeremy Dale will show you incredible tricks with a golf ball guaranteed to amaze golfers and non-golfers alike.
Other important factors to consider include:
Budget for the day – do you have one? Work with your event planner and venue to get the most out of your budget
How many people to invite?
Location – do you host in the UK or abroad?
On-course refreshments
Prizes and goody bags
Insurance against any Hole in One prizes you might be offering
Ultimately, you want to make sure that your golf day is a memorable one for all the right reasons and the one your guests most look forward to receiving an invitation to next year – more so than your competitors. By following our Top Tips, you will go a long way to achieving this goal.
Contact Us today on + (0) 845 890 2904 if you would like assistance with planning your next Corporate Golf Day.
Happy golfing!